Press Release Templates to Boost Your Content Marketing & PR
A well-written press release can be an efficient and effective way to boost your content marketing and public relations strategy. The problem is, many people don’t know how to write one.
The most important components of a successful press release are: (1) having a newsworthy event to promote; (2) using a quality press release template and distribution partner; and (3) following clear writing guidelines.
We can’t help you with the newsworthy event, but we can give you the press release templates and writing guidelines to use for greater success. In this article you’ll find:
- 6 free press release templates for multiple situations
- 9 guidelines for writing an excellent press release
To get the most from this guide, select one of the templates below and read the instructions. Then, follow our “9 Guidelines for Writing an Excellent Press Release” in the last section.
6 Free Press Release Templates for Multiple Situations
Below you’ll find six free press release templates. Carefully review all the templates and choose the best for your situation. Please download and share these templates however you like!
1. General Press Release Template
Our “General Press Release” template is a Swiss Army knife solution that covers many scenarios. This press release ensures that you include everything the media and your key audiences want to see.
Follow these steps when completing this template, and all the other templates in this guide:
- Include your company’s specific logo.
- Fill in the brackets with your text or delete irrelevant bracketed sections.
- Fill in your headline and sub-headline.
- Be succinct, dynamic and engaging.
- Keep your press release between 1 and 2 pages in length.
- Adjust the formatting to make it “neat.”
Before you write your press release, carefully review the “9 Guidelines for Writing an Excellent Press Release” (below).
[Click on the image to download]
2. Special Events and Celebrations Press Release Template
This template works for special events and community celebrations, especially those that are open to the public. Use this press release to announce:
- Grand openings
- Fashion shows
- Film screenings
- Galas
- Sporting events
- Concerts
- Public lectures
- Charity events
- Auctions
- Other public celebrations
When writing, use exciting language that “sells” your special event to the public. Give them a reason to show up! How much does it cost? When is it? Who’s going to be there?
Follow the advice in the “General Press Release” section (above) when filling out this template. Also, pay close attention to our “9 Guidelines for Writing an Excellent Press Release” (below).
[Click on the image to download]
3. Unveiling or Launch Date Press Release Template
This press release template is for launching or unveiling a new product, service, technology, etc. The goal is to attract new customers. Use this template to announce:
- New products
- New professional services
- Game-changing technologies
- Social or political campaigns
- New business launches
- New website launches
- Shipping dates for new products and how to buy them
Make sure you write your “Launch Date Press Release” in a way that it appeals to the widest audience possible. Also, give the media and your key audiences information about (1) the size of the audience, (2) why they’ll be interested, (3) how much the product/service costs, and (4) how people can buy it.
Don’t forget to follow the general advice for filling out the template included in the “General Press Release” section (above). And before writing, scan through the “9 Guidelines for Writing an Excellent Press Release” (below).
[Click on the image to download]
4. Company Developments Press Release Template
Companies are continually developing and growing, and so are their employees. The “Company Developments Press Release” is for important developments and changes that happen within your organization. You might use this template when your company:
- Hires a legendary computer programmer
- Gets a new CEO
- Merges with a prestigious brand
- Lands a lucrative new contract
- Finalizes a legal settlement
- Achieves a sales/income milestone
- Achieves a corporate goal
- Plans to construct a new facility
- Recognizes the achievements of a team member or department
Don’t forget to follow the general advice for filling out the template included in the “General Press Release” section (above). And before writing, scan through the “9 Guidelines for Writing an Excellent Press Release” (below).
