How to Write a Press Release in 5 Steps – NewsCred Insights

Where can you find free press release examples and templates?

Ideally, once you’ve written a couple of successful press releases, you can create your own in-house press release template. But before you get to that point, there is nothing wrong with looking online for some tried-and-true press release templates to guide you.

There are various press release templates online^[8] for you to check out. Or, you might try reading some press release examples from your favorite brands and creating a model based on what you like.

Should you have multiple templates for different situations where a press release is needed?

Because there are different reasons and therefore, different ways for how to write a press release, you should definitely have a few templates. You can use one template for your events, another for product launches, and another for if your company acquires another firm. Each of these will be slightly different in nature. For instance, if you’re partnering with another company, your template would need to have space to include quotes and boilerplates from both companies.

How to submit and distribute press releases

Writing a great press release is the most important part of the process, but it’s also vital that you know how to distribute it to maximize its impact.

There are a couple of different methods for distributing your press release. First, you might blast it out to your email list of editors and media that you have relationships with. You may even choose to personalize this outreach on a case-by-case basis.

Of course, your own website’s press release section, as well as your LinkedIn profile page and other social media platforms are also great places to post your business announcements. You might even consider pinning social posts that link to your press release to the top of your page (i.e. LinkedIn, Twitter) so that it’s easily found.

What are some of the best online outlets for distributing press releases?

If you’re looking for a wider reach, you’ll likely want to use press release wire services like PRNewswire or BusinessWire. Distribution services do have a cost, but they can help your press release get discovered by a larger number of readers as well as search engines.

How can you ensure your press release gets the widest possible distribution?

No matter which channels of dissemination you choose (and it’s likely you will use a combination of tactics), you can get the widest distribution by following a couple of best practices:

1. Time it right. Timing is everything when it comes to press releases. Yours might be timely in that it announces something that happens on a specific date. Others might be tied to calendar events like holiday sales, seasonal launches, or pop culture moments. If you move too early, reporters on a deadline might push your release to the back burner. But if you wait too long, you could end up becoming yesterday’s news. You should also consider the time of day and where your audience is located.
2. Consider lead time. Don’t forget to think about your target audience: the media. What is their lead time? If you’re pitching trade publications in print, you’ll have to issue releases a few months ahead of time, whereas online bloggers only need a few days or sometimes a few hours to pull together a story about your release. Naturally, not all of your press releases will make sense issued months in advance, but if you know your CEO’s book comes out around the same time as the fall issue of your industry’s top trade magazine, you might not want to wait on that.
3. Put yourself in the reporter’s shoes. You want to make their lives easier by providing them with a press release that is newsworthy and something they want to cover. In other words, make sure you are providing a great story, not just fluff, and include statistics, photos, and other assets if you can to sweeten the pot. And, especially crucial, make sure you do a spelling and grammar check before you hit send.

Learning how to write a press release takes practice, but you can fast track your success by following these best practices:

• Bookmark any great press releases you come across so that they can serve to inspire.
• Use templates as guides to help you and to stay focused.
• Write your press releases like a news story, not like an ad.
• Use clean, concise, and clever prose to get your message across, and give the media something worth reporting about.
• Distribute your press release using a variety of channels to reach a broad audience, but also take time to send personalized messages to key journalists and reporters on your radar.

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