Category: Transfer Brand

40 Newsworthy Reasons to Write a Press Release May 5, 2020 This piece was originally published on Cision.com. The press release is a powerful tool. In fact, 72% of journalists say the press release is one of the most useful types of content a PR pro can deliver. Writing an effective press release can be the key to building your brand’s reputation,...

If you’re thinking about public relations[1] strategy for your business, you’ll certainly be considering press releases. But, although many know what they are, few know how and when to use them. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or...

You know how important PR is, and you’ve crafted a succinct, yet powerful, story. All that’s left to do is share it with the world. But journalists have to write up to seven stories per day[1] — so how do you ensure your press release is one of those stories? And just as importantly, how can you make your distribution...

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.