Category: Transfer Brand

A good marketing strategy has many moving parts, one of which involves PR and marketing teams working together[1] to make announcements and share company news. The most common way of doing this is by creating press releases. But it’s critical to know how to write a press release that is compelling enough to garner attention. Just like other parts of...

Every marketer should know how to write an effective press release. They’re essential for ensuring the media and public know your latest news. Plus, they can be cost-effective. Aside from paid distribution, they only cost your time to write. However, you need to know how to write them well. Journalists[1] are extremely busy and only respond to the best pitches[2]...

An effective marketing plan for any company includes a variety of promotional tools. One of the most powerful and cost effective is the press release. A well-written press release can dramatically increase your sales, expose your company to prospective customers and enhance the image of your business or products.  And the exposure can be virtually unlimited. No longer are you restricted...

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.