Category: Brand Management

Brand Management – TransferBrand.com

Neymar transfer is PSG brand’s first-class ticket to China

About Brand Finance Brand Finance[1] is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations of all kinds make strategic decisions. Headquartered in London, Brand Finance has offices in over 20 countries, offering services on all continents. Every year, Brand Finance...

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Service Properties Trust Terminates Agreements with Marriott for 122 Hotels

NEWTON, Mass.–(BUSINESS WIRE[1])–Service Properties Trust (Nasdaq: SVC)[2], or SVC, today announced that it has terminated the management agreements for 122 hotels with Marriott International, Inc. (NYSE: MAR), or MAR. As previously announced, SVC sent a letter requesting MAR advance $11.0 million to cover the cumulative shortfall between the payments SVC had received to date and 80% of the cumulative priority...

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Service Properties Trust to Transfer 103 Hotels to Sonesta from IHG

NEWTON, Mass.–(BUSINESS WIRE[1])–Service Properties Trust[2] (Nasdaq: SVC), or SVC, today announced that it will transfer the branding and management of 103 hotels to Sonesta International Hotels Corporation, or Sonesta, from InterContinental Hotels Group plc (NYSE: IHG), or IHG. As previously announced, SVC sent notices of termination to IHG for failure to pay SVC’s minimum returns and rents due for July...

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Tips for Writing a New Hire Press Release: How to Catch People’s Attention

A perfect new hire press release template? If you’re short on time, we’ve created a useful new employee (or promotion) announcement press release template[1] that you can use. However, if you’re looking to create an exceptional new hire press release, let me show you watch to watch out for. Let’s start with a mental exercise. Here are two types of...

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